Clue Design

Dealing with the declining economy and decreasing sales is going to be tough and businesses must take action now.

When the economy slows and sales decline, companies should be as proactive and prepared as possible and in doing this they will survive and could even thrive throughout these rough times.

There is no better or more cost effective and dependable source for sales and business opportunities than the World Wide Web. It’s the perfect channel for communication with a wide audience who are actively searching for your products and services.

Many companies have an online presence but now is the time to focus on your online marketing activities to increase the effectiveness of your website and increase online sales generation.

Online marketing gives businesses the opportunity to evaluate their Return On Investment quickly and accurately, communicate cheaply and instantly (Email Marketing) with future and existing clients, utilise a cost effective and measurable marketing channel (pay per click marketing) and sell to new markets easily and effectively (Website, Search Engine Optimisation).

So if you want to take action before the economy takes over your business, here are some tips to consider when contemplating how the online world can assist with your business sales:

• Maintaining and attracting clients
  Retain future or existing client contacts and details by getting in touch with clients regularly. Prove to them what you can offer and how they can benefit from your business. Examples include sending monthly newsletters, presenting clients with specials, new products and services, strategies and online brochures.
• Implement SEO Search Engine Optimisation for a higher Return On Investment
  SEO can offer a higher Return On Investment than nearly any other marketing strategy, online or offline. With SEO, businesses can target their specific demographics, capture new business and be found by existing customers, expose brands and stay ahead of competitors.
• Spend less on print directories Some traditional forms of advertising including the print yellow pages are on the decline with internet advertising climbing significantly. Web Marketing can be a lot cheaper and more effective than print marketing. While figures will vary across different industries and global markets, survey after survey shows that Search Engine Marketing is currently the most cost effective and measurable form of marketing for many businesses. Review your expenditure in relation to print advertising and reassess whether advertising in a directory is still performing as well as it was.
• Optimise your website content A well-optimised web page gets you much higher listing in the major search engines like Google, Yahoo! and MSN and being in the top ten listings of a search page will attract more visitors to your site. When your content is “optimised” you have more of a chance for search engines to find you and in turn endorse your business and generate greater sales.
• Communication Constant communication is the key to high-quality customer relations.Update your clients on any new products or services you may offer and explain to them how they can once again benefit from your business. Email marketing provides an excellent way of directly sending, presenting and managing messages, campaigns, strategies and newsletters to stakeholders whilst tracking who is opening the message. Communication allows a two-way flow of information, opportunities to be recognised and awareness of what the competition is up to.

By following these simple tips, you could save your business, increase sales and ride the slowing economy instead of slowly sinking.

For more information of how websites, Email Marketing, Search Engine Optimisation or Pay Per Click Advertising can benefit your business, contact Clue Design…info@cludesign.com.au or www.cluedesign.com.au

Mintox. An awesome word from the 80’s… meaning exactly that… awesome / wicked / sick… whatever.
“That new BMX is MINTOX!”

Mintox was commonly abbreviated to “MINT”

Mintox is coming soon and due for release at the end of July 2008! Built completely in Western Australia by Clue Design and after several years in development, we are proud to present you with a sneak preview of Mintox.

What is Mintox?
Mintox is an advanced web based Content Management System which enables novice users, advanced designers and website developers to build, implement and manage their websites in just seconds! 

Some clients may already be familiar with the current Clue Design Web Control System. Mintox is a new and improved Content Management System, with the latest in Microsoft .NET 3.5 Framework, emerging with new features and key changes to the User Interface, to bring you a Content Management System that is quite simply Mint!

Clue Design has been utilizing Mintox to build sites from five pages through to thousand pages, from simple sites to sites that are so complicated it would take a 100 page document to explain them.

Mintox is coming in August 2008 and Clue Design will notify you via email when it’s up and ready.

e-Mail Marketing is one of the most cost efficient methods for direct marketing to your clients, allowing the user to create, send and track email campaigns in just minutes!

With the ability to obtain an immediate response from your client database and gain sophisticated reporting, e-mail Marketing allows you to track, in real-time, who is opening your message and what they are viewing.

Clue Design’s eCampaigner is a powerful web based system which allows clients to build and manage email marketing, communication and database contracts.

Use eCampaigner’s wizard to simply walk and talk you through the main features and steps of the system allowing you to easily and efficiently create your first marketing campaign.

Features Overview:

• Track who opens your emails
• Automatically manage bounces and un-subscribes from your list
• Customisable HTML templates with easy Click & Replace wizard
• Observe certain links which are being viewed
• Personalise emails using any database variable
• Advanced targeting tools
• Spam Act Compliance
• Comprehensive Statistics

Sign up for a 30 Day Free Trial and try out eCampaigner yourself! Visit or dedicated eCampaigner site:

www.ecampaigner.com.au