Clue Design

When you think of a famous corporate trademark or logo, what’s the first one that springs to mind?

Whether you thought of the famous black tick that Nike boasts or the “Golden Arches” from McDonalds, that little graphic has worked its wonders because it has left a permanent message in you mind.

A logo is the most impressive element in enhancing the customers of a company as it brings an immediate recognition and symbolisation towards your business; creates a sense of professionalism and can assist in promotion. Tips to designing a logo:

• Learn what a logo represents: How can a logo represent your business and how can your business benefit from a logo design?
• A logo must be describable- You need to be able to describe your logo because if you can’t, then how do you expect your customers to explain your business to others.
• A logo must be memorable- Just like the logos which pop into your head, you want your logo to leave an impression in your customers memory.
• A logo must be scalable- Your logo should be small and clear enough for company uniforms, hats and headers on newsletters/documents, and simple enough to be able to clearly stand out on billboards, office fronts and even motor vehicle stickers.
• Learn from others successes and mistakes- Not only learn from them, but also ensure that your logo is distinguishable anc completely unique. A large amount of logos appear all too similiar these days so stand out from the crowd.
• Establish your logo design process by hiring a graphic designer- If designing isn’t really your forte, employ a graphic designer who is specialised in logo design and company branding.
• A logo must be effective without colour- Note that different colours can create different effects and moods towards your design and company:
  Blue- Confidence/calmness/security/dignity/honesty
  Black & Grey- Seriousness/Formality/Elegance/Authority/Distinction
  Brown- Earth/nature
  Yellow & Orange- Optimism
  Green- Nature/health/peace/freshness
  Red- Passion/courage/strength
  Pink- Innocence/ softness/warmth
  Purple- Spirituality/mystery/luxury
  

For more information on how to design a company logo or trademark, or if you are interested in a professional grahic designer to create your logo, please contact Clue Design. info@cluedesign.com.au 
Check out the cool site logo Design Love for more inspirational logo ideas. www.logodesignlove.com

Icecream makers Haagen-Dazs promoted its newest luxury icecream by inviting people to bed.

The icecream makers filled a Tokyo musuem with luxury beds retailing at over $2,500 and invited people to lie back, eat their new product while viewing a classical music concert.

The lucky guests were allowed to indulge in as much ice cream as they wished. Now that is a great way of promoting a product. Jealous? Just a bit. http://pzrservices.typepad.com/advertisingisgoodforyou/

Some people prefer ear-piercing, others prefer wearing accessories, but for the crazy few out there, their enjoyment comes from logo tattooing.

If you would like to advertise your corporate image in an “out there” way, why not try a cloud logo. A company called Flogos, (short for floating cloud logos) can create a cloud shaped just like your company logo.

Sweet fashion is another form of weird advertsing getting around. Check out this Louis Vuitton lollypop. Rooftop advertising like this Target rooftop logo is also popular now with Google Earth present. For more weird advertising click here: http://pzrservices.typepad.com/advertisingisgoodforyou/

When you purchase something, whether it be a new piece of clothing or a simple gadget, what is the main reason you have chosen to buy that particular product?

For most of us, even if you had to spend a little more you would have to know or trust the brand and its reliability. So if you’re expecting your customers to buy from your website, you have to think exactly the same way as your customer.

Why should they buy from you? What appeals to them? How do you differ from competitors?

Most web searches/visitors to your site will be thinking the same thoughts:

• How can I trust you if I don’t know who you are?
• What is going to happen to my personal information/credit card details?
• How can I contact you in case something goes wrong?
• Why should I buy from you and not another site?
• Is your business a serious business?

So how do you ensure you are fulfilling their requests?

Informative copy-You have to be absolutely precise when it comes to writing copy about a product or service on your site.
Site Security Information- Provide information about the company in About Us and allow the visitor to view company details, who are the team behind the business and provide information on how the shoppers information will remain secure.
Product Reviews- Laying out honest reviews (even negative) from past customers gives the visitor a valuable insight into the company. It also creates a sense of honesty, trust and integrity.
Risk Free Guarantees- Offering risk-free guarantees will help to ease your customer’s worries. This way they know what happens if the product they chose isn’t what they wanted, doesn’t work or just the regular “What ifs” arise.

If you are able to provide your customers with everything they wish to know and convince them that you are trustworthy, reliable and credible company, you will leave your visitors feeling comfortable and confident within not only your website, but also your product.

Did you know that The Pew Research Centre for the People and the Press have finally proven that people prefer the internet over newspapers when it comes to sourcing out news?

Everyone loves hearing or gossiping about news. Good news, bad news or weird and wonderful news always grabs people’s attention and when it comes to gaining client awareness into your business or product, and with online news overtaking newspapers, it has never been a better time than now to publish your news on your website.

Mintox™ News is a component from Mintox™ Adaptive Content Management System which allows users to confidently and effortlessly create and update their news pages on their website.
Displaying news and information on your website not only keeps your clients up to date with what is going on in and around the business, but also assists in keeping your clients continually coming back and entices visitors to view your site. You can also advertise specials and discount offers.

Why is a news page beneficial for my online business?

• Inform customers of your company’s latest news instantly by displaying fresh and up to date content.
• Increase your sites Search Engine site ranking by making regular updates to your content.
• Feed news articles into your home page.
• Keep visitors coming back for updates.
• Get people talking about your company or product.
• Display relevant topics and get your visitor to take the next step to either contact your business submit an online booking, sales enquiries or product order

Why Mintox™ News is beneficial for my online business

• Quickly and easily implemented by even the novice user.
• Similar to a newspaper article, Mintox™ News will automatically display information on your website with a headline, a brief summary of the article and a thumbnail image that can be uploaded by you.
• Administrators can update their latest company news from any computer, anywhere in the world.
• Better search engine rankings due to regular content updates.
• Upload images, detailed descriptions and create links to various files such as PDF’s.
• No HTML knowledge required.

For more information on Mintox™ News and how a news page can benefit your online business simply follow the link.
http://www.mintox.com/mintox-components/news.aspx