Clue Design

When you think of a famous corporate trademark or logo, what’s the first one that springs to mind?

Whether you thought of the famous black tick that Nike boasts or the “Golden Arches” from McDonalds, that little graphic has worked its wonders because it has left a permanent message in you mind.

A logo is the most impressive element in enhancing the customers of a company as it brings an immediate recognition and symbolisation towards your business; creates a sense of professionalism and can assist in promotion. Tips to designing a logo:

• Learn what a logo represents: How can a logo represent your business and how can your business benefit from a logo design?
• A logo must be describable- You need to be able to describe your logo because if you can’t, then how do you expect your customers to explain your business to others.
• A logo must be memorable- Just like the logos which pop into your head, you want your logo to leave an impression in your customers memory.
• A logo must be scalable- Your logo should be small and clear enough for company uniforms, hats and headers on newsletters/documents, and simple enough to be able to clearly stand out on billboards, office fronts and even motor vehicle stickers.
• Learn from others successes and mistakes- Not only learn from them, but also ensure that your logo is distinguishable anc completely unique. A large amount of logos appear all too similiar these days so stand out from the crowd.
• Establish your logo design process by hiring a graphic designer- If designing isn’t really your forte, employ a graphic designer who is specialised in logo design and company branding.
• A logo must be effective without colour- Note that different colours can create different effects and moods towards your design and company:
  Blue- Confidence/calmness/security/dignity/honesty
  Black & Grey- Seriousness/Formality/Elegance/Authority/Distinction
  Brown- Earth/nature
  Yellow & Orange- Optimism
  Green- Nature/health/peace/freshness
  Red- Passion/courage/strength
  Pink- Innocence/ softness/warmth
  Purple- Spirituality/mystery/luxury
  

For more information on how to design a company logo or trademark, or if you are interested in a professional grahic designer to create your logo, please contact Clue Design. info@cluedesign.com.au 
Check out the cool site logo Design Love for more inspirational logo ideas. www.logodesignlove.com

We continue our series of tips to help you write effective website content. Here are three ways to help people who visit your website “get the message” as quickly as possible.

Tip No. 10- Break up long sections of text

When people use your website, they want to find things quickly. Don’t expect them to read every line word for word.
If you use long blocks of text, there is a good chance that what you are saying will not register with many people.
These techniques help them find information quickly

• Bullet point lists, like this one
• Short sentences, with an average length of about 20 words.
• Short paragraphs, about 40 words or less. One-sentence paragraphs are OK.
• Bolding of important words or phrases, in moderation
• Subheadings

The easier it is for your audience to spot the key points, the more effective your website.

Tip No. 11- One main topic per page

Following on from the tip above, another way to make web content easier to understand is to focus on one main topic or idea per page.
There are additional benefits in doing this

• It becomes easier to create a logical, customer-friendly site structure.
• Search engines can more easily identify what the page is about.

Think of your website as a series of topics through which people move. People move from one idea to the next and different people will take different paths.
Better to have short pages and link them, than to try covering a range of subjects on one long page.

Tip No. 12- Make the important stuff obvious

Do you want your readers to see important information first? Of course. Then forget what you were taught at school about writing essays with an introduction first and a conclusion at the end.
Writing for the web is different to writing an essay. Tell people what you want them to know quickly, before they get bored and go elsewhere.
For example

• Write a headline that actually says what the page is about.
• Include the main point in the first sentence.
• Make special offers or calls to action stand out.
• The golden rule is that the more important it is, the more prominent it should be.

  Clue Design provides professional advice about planning and writing effective website content. contact us to find out how we can help you. info@cluedesign.com.au

We here at Clue Design believe in giving the community a chance.

Whether it be students who are currently studying IT, design or programming at Tafe, high school or university and wish to get a little more real-life experience; or undergraduates studying PR and marketing, Clue Design are committed to providing the community with opportunities.

Clue Designs Internship/Work Experience Program

Clue Design are currently networking with International universities and allowing international students to come and work within the company for IT experience and practice. 

Already Clue Design has employed over five international students and numerous Australian students from around Western Australia who have undergone their practical training for 8 weeks within the company.

Each student has benefitted from working in a real-life corporate environment by learning various projects such as: assisting in designing websites, attending professional client meetings, learning how to utilise products such as Mintox Adaptive Content Management System and e-Mail Campaigner, updating the company news page, assisting in developing Clue News, amongst other tasks.
  
For more information on Clue Designs internship or work experience program, please contact the helpful staff at Clue Design today. info@cluedesign.com.au

Department of Humour Analysis
This website had the whole office in stiches! It is hilariously funny, check it out and let it brighten your day.
 http://www.tbshumorstudy.com/main.html

Logo Design Love
Want to know about or view anything to do with logos? From look-alike logos, to old and new logo designs, this website has it all.
www.logodesignlove.com

Pulp Pup Culture
If you’re into design, art, fashion and style, then you should check out
Pulponline, an online magazine which displays the funkiest creations of
lifestyle trends, photography and designs.
www.pulp.co.n

Mindmiester
Mindmiester allows the user to map out any thoughts, ideas or brainstorm suggestions for friends or employees to view and reflect on.
www.mindmeister.com/

Check out 5 of the coolest and strangest gadgets around.

• Transparent Toaster- Witness your toast cooking, not burning.
• Illuminated Slippers- Helping to light the way to the fridge, tap or loo.
• Laser Scissors- Cutting straight lines has never been easier.
• Waiters Tray- No more spills over your lap in restaurants.
• Travellers T-Shirt- Simply point to your shirt and get what you want.

Want more? Follow the link to view more weird and wacky gadgets. http://www.coolgadgets.org/top-15-weird-gadgets-you-never-thought-existed/ 

Icecream makers Haagen-Dazs promoted its newest luxury icecream by inviting people to bed.

The icecream makers filled a Tokyo musuem with luxury beds retailing at over $2,500 and invited people to lie back, eat their new product while viewing a classical music concert.

The lucky guests were allowed to indulge in as much ice cream as they wished. Now that is a great way of promoting a product. Jealous? Just a bit. http://pzrservices.typepad.com/advertisingisgoodforyou/

Some people prefer ear-piercing, others prefer wearing accessories, but for the crazy few out there, their enjoyment comes from logo tattooing.

If you would like to advertise your corporate image in an “out there” way, why not try a cloud logo. A company called Flogos, (short for floating cloud logos) can create a cloud shaped just like your company logo.

Sweet fashion is another form of weird advertsing getting around. Check out this Louis Vuitton lollypop. Rooftop advertising like this Target rooftop logo is also popular now with Google Earth present. For more weird advertising click here: http://pzrservices.typepad.com/advertisingisgoodforyou/

White Chalk Road
www.whitechalkroad.com.au
White Chalk Road are a leading Western Australian Internet Marekting Firm specialising in SEO, web development and management services.

Energy Process Services
www.eps.com.au
Energy Process Services provides cost effective and reliable compression systems for companies with coal seam gas and conventional oil and gas production and pipeline transportation requirments.

Mines Online
www.minesonline.com.au
Mines Online provides an online platform for companies looking to buy and sell mining projects from around the world.

Oceaneering Marine Brokers
www.oceaneering.com.au
Oceaneering marine Brokers are Perth’s premier marine brokers specialising in quality seafaring vessels.