Clue Design

When the economy gets tough, the tough get smarter!

Even in the so called booming WA economy, there are some businesses that are doing it tough or are competing in tough competitive markets. 

We have discovered that some businesses, rather than cut back proportionally on everything, including marketing, are shifting marketing dollars to a more cost-effective and measurable medium.

Web Marketing is up to 3 times Cheaper than Yellow Pages and 22 times Cheaper
than Direct Mail for (Sales) Lead Generation
Source: Piper Jaffray

According to the Kelsey Group’s Annual Forecast (2007-2012), some traditional forms of advertising – including the print Yellow Pages – are on the decline, with Internet advertising expecting to climb significantly. Interactive advertising represented $22.5 billion in total spend in 2007 and is expected to balloon to $62.4 billion in 2012.
 
Research in the US shows that exposure through more than one channel relates very strongly to increased sales. With search engines becoming the main driver of the internet, the focus is moving towards an approach blending organic and paid searches under specialist management.

While figures will vary across different industries and global markets, survey after survey shows that Search Engine Marketing is currently the most economic and measurable form of marketing for many businesses.

Is Web Search Marketing Right For Everyone?

Organic or paid search marketing, professionally managed, does not suit every website on the Internet. However, our experienced team of specialist Search Marketing professionals tell us there are a number of indicators that will help you decide whether your website needs these types of services:

* You service markets outside your own geographic location (including multiple retail locations)
* You advertise in Yellow Pages, or via Print, TV &/or Radio to generate leads and sales
* You’re frustrated with the inability to accurately track and measure the results and ROI of your advertising
* You use your website for customer support/service delivery
* You send out white papers (special reports), product samples, Multimedia-based demos to prospective clients as part of your sales lead generation process.
* You need to educate your prospects about your industry before they will consider buying.
* You sell goods/services from your site with an online Shopping Cart system (e-commerce)

It is something that most of us don’t even think of. We type away, staring down at our fingers tips and unconsciously write – sometimes without thinking of what we are writing, and then we press SEND.

But when you actually stop and sit back after hitting the send button, have you ever wondered why on earth you forgot to mention something important? Or how you should have signed off with “regards” instead of “with love” to a new client?

There is a term used for Internet and email etiquette – “Netiquette”.  Here is what it’s all about.
Although there are no rules governing email etiquette, we are all well aware of what a rude or distasteful email looks like.  We also know how we prefer to receive emails so here are some tips to email etiquette.

* Re-read and then re-read once again before sending an email. It’s obvious, but so few people do it.
* Send it to the right person and keep personal emails for your personal home life.
* DO NOT USE ALL CAPITALS – As this is considered to be shouting and is quite rude.
* Don’t end sentences with !!!!! or ???? one is enough!!!!
* Be aware of how big your file attachments are. Don’t send emails to people that are 50MB it just clogs up their   servers and takes for ever.
* Compress big files to make them smaller, using ZIP, or RAR
* Always use a subject line – Most email clients and spam filters will put your email in the junk mail if you don’t   and it really just makes it easier for everyone involved to search for the email they need.
* Don’t send chain letters or “make money fast” messages.
* Don’t criticize peoples spelling, it’s considered petty.
* Check the tone. Please, thank you, exclamation marks when ending sentences on a lighter note, perhaps even an   emoticon or two, all add to the tone and manner of the email.
* Spelling, grammar, punctuation are all important aspects of a professional email.
* Keep it snappy and concise. There is nothing worse than scrolling down five pages to get to the point.
* Do trim any quoted message down as mush as possible.
* Do be polite with pleases and thankyou’s
* Do tell people the format of any attachments you send if they are anything other than standard Microsoft office file types.
  Irony and humour can be difficult to express, so be careful how you use it.

If we all begin to follow the rules of Netiquette, the world might become a more well-mannered place.

Check out the newest additions to our web portfolio.

WA driver guides
www.wadg.com.au
WA Driver Guides are an exclusive Japanese tour guide company presenting Japanese tourists with the chance to view Western Australia and its beauty. This site is completely in Japanese using the Mintox Content Management system.
 

Carte Nouveau
www.cartenouveau.com.au
Carte Nouveau is Australia’s first Jewish gift wrapping online shop, using Mintox Shop. The company focuses on providing their customers with specific Jewish gift wrapping products. 

Fotek
www.fotek.com.au
Fotek School Portraits specialise in professional school children photography and personalised portraits.